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We constructed a theory of the universal types of values as criteria by viewing values as cognitive representations of three universal requirements:(a) biological needs,(b) interactional requirements for interpersonal coordination, and (c) societal demands for group welfare and survival. From these requirements, we have derived and presented conceptual and operational definitions for eight motivational domains of values: enjoyment, security, social power, achievement, self-direction, prosocial, restrictive conformity, and maturity. In addition, we have mapped values according to the interests they serve (individualistic vs. collectivist) and the type of goal to which they refer (terminal vs. instrumental). We postulated that the structural organization of value systems reflects the degree to which giving high priority simultaneously to different values is motivationally and practically feasible or contradictory. To test our theory …