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Creativity is often placed, in psychology, inside the ‘box’ of individual creators, associated with internal features or qualities. In contrast, a distributed account of creativity emphasises its dynamic, socio-cultural and developmental nature. This first chapter aims to locate the notion of distributed creativity within a broader landscape of scientific and everyday conceptions, by relating it to different paradigmatic views of the phenomenon. Unlike the He and I-paradigms, taking the individual as the primary locus of creative expression, the We-paradigm highlights the relational, distributed quality of what it means to act creatively in and on the world. The example of how research on craft activities can help us unpack important ideas regarding distributed creativity is discussed, as well as the general organisation of the book.