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Jackson (2000) proposes a 'rematerialization' of social and cultural geography. He argues for the grounding of geographical analysis in the concrete world of actual physical objects. Examining the work of Jackson (2000) and Miller (1987, 1998) this paper interrogates this return to the physical. In particular, this paper argues that current articulations of physicality rely on a universal metaphysics of matter--positing matter as a universally undifferentiated conditionality. This reliance is problematic in that it signifies an essentialist dichotomy between the objective (the material) and the subjective (the textual). Also this dichotomy necessitates a linear dialectics of matter subjugating the material to the determinative action of form. In subjecting Jackson's notion of rematerialization to a critical philosophical reading, the aim is to disturb the unquestioned metaphysical implications of this return. Indeed it is to suggest …