Authors
Finola Kerrigan, Andrew Hart
Publication date
2016/11/21
Journal
Journal of Marketing Management
Volume
32
Issue
17-18
Pages
1701-1721
Publisher
Routledge
Description
This paper reports on findings from a study which investigates our digital identities. Through examination of the process of constructing biographical films derived from users’ social media (SM) data, we progress understanding of the digital self. Building on dramaturgical understandings of performance of self, we challenge the dominant views which argue that SM users operating as their ‘authentic selves’ can be empowered by having the potential for contemporaneous multiple selves. Through the introduction of the concepts of SM leakage and multiple temporal selves, we note the challenge of living with these digital self-representations which are sustained over time. We propose strategies for dealing with temporal shifts, as well as dispensing with the notion of the separation of these selves.
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