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The UNESCO World Heritage Committee has continuously faced charges of Eurocentrism in distributing the coveted World Heritage title, broadening conceptions of heritage in response. Yet European countries kept being more successful and frustrated Southern nations rebelled in the 2010 Committee session to see their aspirations realised. National wishes set the course for the decisions now but Northern countries continue to win more titles and Northern bias in World Heritage expertise persists. This is because leading Southern countries prioritise their national interests over pressing for fundamental reform, just as in other global organisations’ attempts to become more inclusive. Southern collusion in the reproduction of Northern hegemony must be given due attention, particularly when time lags between North and South – in terms of rewards, influence on fundamental conceptions, and historical production of …