Authors
Lerzan Aksoy, Timothy L Keiningham, Alexander Buoye, Bart Larivière, Luke Williams, Ian Wilson
Publication date
2011
Conference
First Annual Conference for Positive Marketing
Description
Does loyalty span domains? Examining the relationship between consumer loyalty and other
loyalties and its influence on happiness Universiteit Gent Add publications and datasets Lists
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span domains? Examining ... Does loyalty span domains? Examining the relationship between
consumer loyalty and other loyalties and its influence on happiness L Aksoy, TL Keiningham,
A Buoye, Bart Larivière (UGent) , L Williams and I Wilson (2011) First Annual Conference
for Positive Marketing, Abstracts. Author L Aksoy, TL Keiningham, A Buoye, Bart Larivière
(UGent) , L Williams and I Wilson Organization Department of Innovation, Entrepreneurship
and Service Management (ceased) Citation Cite this BibTeX Metrics Please use this …
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L Aksoy, TL Keiningham, A Buoye, B Larivière… - First Annual Conference for Positive Marketing, 2011