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Motivated by several examples from industry, such as the introduction of a biotechnology-based process innovation in nylon manufacturing, we consider a technology provider that develops and introduces innovations to a market of industrial customers—original equipment manufacturers (OEMs). The technology employed by these OEMs determines the performance quality of the end product they manufacture, which in turn forms the basis of competition among them. Within this context of downstream competition, we examine the technology provider’s introduction strategies when improving technologies are introduced sequentially.

We develop a two-period game-theoretic framework to account for the strategic considerations of the parties involved (i.e., the technology provider and the OEMs). Our main result indicates that the technology provider may find it beneficial to induce partial adoption of the new technology …