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68 Journal of Marketing Education 39 (2) behaviors and sales role-play performance in a cross-cultural selling situation. The authors describe an advanced selling course that combines cultural intelligence training workshops with business-to-business cross-cultural role-play exercises. Results from a participant survey found that sales students with cultural intelligence are better able to adjust their selling behaviors effectively and perform at a higher level in their role-play presentations. The authors propose that marketing educators find ways to incorporate cultural intelligence into the sales curricula to better prepare students to be work-ready in a modern and changing business world. In the issue’s concluding article, Don Bacon challenges the value of having a specialist marketing degree. He revisits the seminal Hunt, Chonko, and Wood (1986) study on the economic value of a marketing education. While Hunt et …