Authors
Michele L Ybarra, Tonya L Prescott, Jodi Summers Holtrop
Publication date
2014/12/2
Journal
Journal of health communication
Volume
19
Issue
12
Pages
1393-1407
Publisher
Taylor & Francis Group
Description
Steps to develop or refine text messaging–based interventions are largely missing from the literature. Here, the authors describe steps in refining Stop My Smoking USA, a text messaging–based smoking cessation program for smokers 18–25 years old. Research activities included the following: needs assessment focus groups (n = 35); a content advisory team to affirm message acceptability (n = 10); and two beta tests to confirm technological feasibility (n = 12 and 28, respectively). Various recruitment strategies were tested to identify the optimal methods to reach young adult smokers ready to quit. Each stage of the refinement process yielded new insights, resulting in improved message content and tone, an effective recruitment strategy, and the identification and subsequent resolution of technology challenges. Findings suggest that young adults prefer messages that provide concrete behavioral strategies to …
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