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One of the main goals of an applied research field such as software engineering is the transfer and widespread use of research results in industry. To impact industry, researchers developing technologies in academia need to provide tangible evidence of the advantages of using them. This can be done trough step-wise validation, enabling researchers to gradually test and evaluate technologies to finally try them in real settings with real users and applications. The evidence obtained, together with detailed information on how the validation was conducted, offers rich decision support material for industry practitioners seeking to adopt new technologies and researchers looking for an empirical basis on which to build new or refined technologies. This paper presents model for evaluating the rigor and industrial relevance of technology evaluations in software engineering. The model is applied and validated in …