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An impressive number of new startups are launched every day as a result of growing new markets, accessible technologies, and venture capital. New ventures such as Facebook, Supercell, Linkedin, Spotify, WhatsApp, and Dropbox, to name a few, are good examples of startups that evolved into successful businesses. However, despite many successful stories, the great majority of them fail prematurely. Operating in a chaotic and rapidly evolving domain conveys new uncharted challenges for startuppers. In this study, the authors characterize their context and identify common software development startup practices.