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This paper is devoted to the discussion of the practice of storm naming that has been initiated in January 2017 for the first time in the Eastern Mediterranean Region. Namely the METEO Unit at NOA, taking into consideration that storm naming facilitates meteorologists, researchers, authorities, civil protection officers, the media and citizens to communicate the forecasts of high-impact weather events, started storm naming in January 2017 and has named 35 storms up to September 2021. The criteria of storm naming are discussed, and a synopsis of the events is presented. The monthly distribution shows that 57% of the named storms occurred during the winter period, with January being the month with the highest percentage of occurrence of named storms (28%). The impact of storm naming on citizens risk perception and increased awareness has been also assessed through an internet-based questionnaire that was launched on the fourth year of the storm naming practice in Greece. Overall, results indicate a significant impact of storm naming on the readiness of citizens through the activation of perceptual and cognitive mechanisms.