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This study aims to determine the effect of leverage, firm size, inflation rate, and cash Holding on firm value (in hotel, restaurant, and tourism Sub-Sector companies Listed on the Indonesian Stock Exchange for the 2017-2020 period). This research is a type of quantitative research. The population in this study amounted to 35 companies, using purposive sampling technique, obtained a research sample of 18 companies. The analytical method used in this research is multiple linier regression. The result showed that:(1) Leverage had a negative and significant effect on firm value.(2) Firm size has a negative and significant effect on firm value.(3) Inflation rate has no effect on firm value.(4) Cash Holding has a positive and significant effect on firm value.