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Alcohol consumption in unlicensed public places has become a topic of intense debate in Spain due to its negative impact on health and social outcomes, and the inefficiency of current alcohol policies. This research aimed to explore the perceptions of individuals aged 40 and over regarding alcohol consumption in unlicensed public places in socioeconomically diverse neighbourhoods in Madrid. 37 semi-structured interviews and 29 focus groups were conducted in three neighbourhoods with different socioeconomic statuses. The analysis drew on Corbin and Strauss’s grounded theory coding strategies. The findings of the study showed that people aged 40 and over problematised alcohol consumption in unlicensed public places, such as parks and squares. The problematisation followed a two-step process. Initially, non-compliance with current restrictions on alcohol sales during the night-time in convenience …