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With a mandate to globalize, business school educators have increasingly embraced global service learning as an important technique for creating global mind-sets and enhancing cultural understanding in students. While we applaud this movement from the domestic to the global and from the classroom to the field in business education, we raise a fundamental question that is seldom asked when global service-learning projects are chosen: “Are some cultural contexts better suited for effective cultural learning and the creation of a global mind-set?” To respond to this question, we present an exploratory study of culturally inexperienced non-U.S. business students at a U.S. university engaging in a service-learning project for U.S. military veterans. In this project, the veterans with disabilities were choosing entrepreneurship and self-employment as a way to rebuild their lives. From the qualitative data collected, we …