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Experiments often probe observables that correspond to low-dimensional projections of high-dimensional dynamics. In such situations distinct microscopic configurations become lumped into the same observable state. It is well known that correlations between the observable and the hidden degrees of freedom give rise to memory effects. However, how and under which conditions these correlations emerge remain poorly understood. Here we shed light on two fundamentally different scenarios of the emergence of memory in minimal stationary systems, where observed and hidden degrees of freedom either evolve cooperatively or are coupled by a hidden nonequilibrium current. In the reversible setting the strongest memory manifests when the timescales of hidden and observed dynamics overlap, whereas, strikingly, in the driven setting maximal memory emerges under a clear timescale separation. Our results …