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We present a new model for finding the optimal placement of electric vehicle charging stations across a multiperiod time frame so as to maximise electric vehicle adoption. Via the use of stochastic discrete choice models and user classes, this work allows for a granular modelling of user attributes and their preferences in regard to charging station characteristics. We adopt a simulation approach and precompute error terms for each option available to users for a given number of scenarios. This results in a bilevel optimisation model that is, however, intractable for all but the simplest instances. Our major contribution is a reformulation into a maximum covering model, which uses the precomputed error terms to calculate the users covered by each charging station. This allows solutions to be found more efficiently than for the bilevel formulation. The maximum covering formulation remains intractable in some instances …