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Kazakhstan and Uzbekistan are two leading countries of Central Asia, mutually beneficially cooperating in the field of cross-border tourism. In this study, the tourism potential of the border areas was determined on the basis of tourism infrastructure and settlement density data. The geographic coverage of the study included nine regions located within the limits of the Kazakhstan–Uzbekistan border. We proposed the application of a rating assessment of the estimated tourism resource potential of Kazakhstan–Uzbekistan border regions, which provides the basis for comparative analysis of tourism development and promising opportunities for the large territory. The method allows one to achieve an understanding of the availability and volume of tourist and recreational resources in order to assess the tourism potential in the Kazakhstan–Uzbekistan border area in the framework of sustainable development. The study results generally allow the availability level of border region tourism resources to be determined and areas with more favorable and attractive conditions for cross-border tourism development to be identified.