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The more I have studied tourism, the more I have been drawn to three questions that are perennial ones in philosophy. These are questions about truth, beauty and virtue. Indeed, I have made some preliminary forays into these areas in previous writings such as ‘The truth about tourism’(Tribe, 2006),‘The art of tourism’(Tribe, 2008) and ‘Education for ethical action’(Tribe, 2002). Yet despite the geometric expansion of tourism knowledge, it seems that some areas have remained stubbornly underdeveloped and a full or comprehensive consideration of the philosophical issues of tourism represents one such significant knowledge gap. A key aim of this book therefore, is to provide an initial mapping of, and insights into this territory. In fact, two of these areas Á truth and virtue Á have attracted pockets of interest, with methodology being the main driver of interest in truth and sustainability sometimes interpellating wider …