Authors
Christine M Lee, Irene Markman Geisner, Melissa A Lewis, Clayton Neighbors, Mary E Larimer
Publication date
2007/9
Journal
Journal of studies on alcohol and drugs
Volume
68
Issue
5
Pages
714-721
Publisher
Rutgers University
Description
Objective
Social norms are a key determinant of young adult drinking, yet little research has evaluated potential interactive effects among different types of norms. The present research was designed to evaluate perceptions of friends' approval of drinking (i.e., injunctive norms) as a moderator of the relationship between perceived prevalence of friends' drinking (i.e., descriptive norms) and personal alcohol consumption. We also evaluated whether social drinking motives further influence this relationship.
Method
Participants included 1,400 first-year college students (61% women) who completed Web-based assessments of descriptive and injunctive norms, personal drinking, and social drinking motives.
Results
Results revealed that both descriptive and injunctive norms regarding close friends were uniquely and positively associated with drinking behavior. The relationship between perceived descriptive norms and …
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