A Classification of Brand Pride Using Trust and Commitment
Authors
Volker G Kuppelwieser, Robert Grefrath, Agathe Dziuk
Total citations
20122013201420152016201720182019202020212022202320241132532332685
Scholar articles
VG Kuppelwieser, R Grefrath, A Dziuk - International Journal of Business and Social Science, 2011