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Volker Kuppelwieser
A Classification of Brand Pride Using Trust and Commitment
Authors
Volker G Kuppelwieser, Robert Grefrath, Agathe Dziuk
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Cited by 45
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Scholar articles
A classification of brand pride using trust and commitment
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VG Kuppelwieser, R Grefrath, A Dziuk - International Journal of Business and Social Science, 2011
Cited by 45
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