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Ageing is a natural process that is accompanied by several physical, psychological, cognitive, and social changes, which can have significant impact on health and wellbeing. This bibliometric analysis combined with a systematic thematic examination of the literature delves into the interplay of ageing, wellbeing, and service provision with a focus on reviewing publications in the eight top-tier service journals. This review seeks to answer how transformative service providers address the changing needs and unique requirements of the ageing populations, co-create services with them, and assess the challenges and potential advantages they encounter in co-creating wellbeing with the ageing population. This research examines the service ecosystem ‘wellbeing of the ageing population’ across all levels, including the ageing individuals (micro level), service providers (meso level), and government (macro level …