Authors
Volker G Kuppelwieser, Mourad Touzani
Publication date
2016/8/8
Journal
Journal of Services Marketing
Volume
30
Issue
5
Pages
504-518
Publisher
Emerald Group Publishing Limited
Description
Purpose
The existing literature dealing with attractiveness during a service encounter focuses on employee attractiveness and its consequences. This paper aims to consider the other side of the coin by focusing on customers’ attractiveness.
Scholar articles
VG Kuppelwieser, M Touzani - Journal of Services Marketing, 2016