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Entrepreneurial culture has been an area of worth investigation in management research for many years since the growth in technology-based business ventures. In the context of businesses, entrepreneurial culture may be described as attitudes, values, skills, and power of a group or individual working in an organization that is characterized by risk. The prime purpose of this study is to examine the effect of openness to change and self-efficacy on entrepreneurial culture with the mediating role of creativity. We have used innovative culture as a substitute to measure the entrepreneurial culture of an organization due to its prognosticator power. Self-administered questionnaires were distributed through physical channel among employees of various firms engaged in the information technology business. Specifically, we collected data from all registered firms in the capital city of the Province Punjab, thus …