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Seen in a longitudinal perspective, Quantified Self-inspired self-tracking sets up “a laboratory of the self,” where people co-evolve with technologies. By exploring ways in which self-tracking technologies energize everyday aims or are experienced as limiting, we demonstrate how some aspects of the self are amplified while others become reduced and restricted. We suggest that further developing the concept of the laboratory of the self renews the conversation about the role of metrics and technologies by facilitating comparison between different realms of the digital, and demonstrating how services and devices enlarge aspects of the self at the expense of others. The use of self-tracking technologies is inscribed in, but also runs counter to, the larger political-economy landscape. Personal laboratories can aid the exploration of how the techno-mediated selves fit into larger structures of the digital technology market …