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The pace of business is increasing rapidly. Customers expect companies to present and deliver goods as quickly as possible as well as communicate with them with a faster means of communication. The marketplace has become highly dynamic and competitive. The retail industry is no exception to this competition. Over the last two decades, retailers have realized the importance of customer experience in and outside the outlets. Now retailing is not just about selling goods and the store is not just for buying goods, rather customers are looking for overall experience from a retail store. This experience starts with the moment howcustomers feels when they enter your store and hence, retailers are emphasizing more on improving store design. Store design plays a vital role in attracting customers to enter the store and also in creating a positive customer experience. Customer experience has emerged to be the most …