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It is claimed that remittances from immigrant diasporas substantially enhance entrepreneurial business activity in developing countries. In particular, evidence points to Africans in diaspora actively engaging in diverse entrepreneurial investments. However, the neoliberal view places greater emphasis on quantifying related macro-economic impact of such investments. Focusing on Zambian diasporas in the UK, we explore from a transnational perspective the individual investment choices diasporas make with regard to specific industry or sector preferences and typology of businesses. We find that social cultural factors, local institutions still condition their disposition to invest in country of origin (COO), but diasporas are more inclined to make investments in safer sectors and easier to manage businesses than in more innovating and job-creating businesses.