Authors
Xia Chen, Haiming Liang, Yangjingjing Zhang, Yuzhu Wu
Publication date
2023/11/1
Journal
Information Sciences
Volume
647
Pages
119441
Publisher
Elsevier
Description
Opinion evolution is a common phenomenon in social network group decision-making (SNGDM), where the key issue is modelling trust weights among individuals. In social and economic networks, the links among individuals represent trust relationships that can offer value. However, extant studies on trust weight distribution have failed to consider individual network values. Moreover, in some scenarios, the external stakeholder may want to manipulate the opinion evolution process to achieve the desired consensus outcome. Therefore, this study proposes value-based opinion evolution and discusses consensus manipulation in SNGDM. First, we measured the total value of an individual in a network, which consisted of two parts: intrinsic value and network value. Notably, we used the constant elasticity of substitution from economics as an operator to aggregate intrinsic and network values. Based on this, we …
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