View article

Influence maximization, whose objective is to select k users (called seeds) from a social network such that the number of users influenced by the seeds (called influence spread) is maximized, has attracted significant attention due to its widespread applications, such as viral marketing and rumor control. However, in real-world social networks, users have their own interests (which can be represented as topics) and are more likely to be influenced by their friends (or friends' friends) with similar topics. We can increase the influence spread by taking into consideration topics. To address this problem, we study topic-aware influence maximization, which, given a topic-aware influence maximization (TIM) query, finds k seeds from a social network such that the topic-aware influence spread of the k seeds is maximized. Our goal is to enable online TIM queries. Since the topic-aware influence maximization problem is NP …