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Despite great potential, high hopes and big promises, the actual impact of big data on the public sector is not always as transformative as the literature would suggest. In this paper, we ascribe this predicament to an overly strong emphasis the current literature places on technical-rational factors at the expense of political decision-making factors. We express these two different emphases as two archetypical narratives and use those to illustrate that some political decision-making factors should be taken seriously by critiquing some of the core ‘techno-optimist’ tenets from a more ‘policy-pessimist’ angle. In the conclusion we have these two narratives meet ‘eye-to-eye’, facilitating a more systematized interrogation of big data promises and shortcomings in further research, paying appropriate attention to both technical-rational and political decision-making factors. We finish by offering a realist rejoinder of these two …