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This paper discusses the role of place-based leadership in stimulating the co-creation of inclusive public services and outcomes. A conceptual framework, designed to illuminate the forces shaping the power of place, and to provide a fresh way of envisaging the changing nature of modern local leadership and public management, is presented. This New Civic Leadership (NCL) framework, one that can be contrasted with the outdated idea of New Public Management (NPM), is being used to guide the development of the One City Approach to urban governance in Bristol, UK. This effort to unite public purpose in a city is discussed, and emerging themes relating to the role of place-based leadership in spurring new ways of co-creating public service futures are explored.