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Socially aware networking (SAN) is a new communication paradigm, in which the social characteristics of mobile nodes are exploited to improve the performance of data distribution. In SAN, mobile carriers may exhibit selfish behaviors and refuse to relay messages for others for various reasons, such as limited resources (e.g., buffer, energy, and bandwidth) or social relationships. Several incentive schemes have recently been investigated to stimulate selfish users for cooperation in data forwarding. However, a majority of the existing methods have not fully studied nodes' social relationships in their selfish behaviors. In this paper, we propose a copy adjustable incentive scheme (CAIS), which adopts the virtual credit concept to stimulate selfish nodes to cooperate in data forwarding. In CAIS, we consider a network in which the nodes are divided into certain communities based on their social relationships. Then, we …