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This paper exhorts geographers to give critical attention to the super‐rich, defined as individuals with investable assets in excess of $1 million. The super‐rich currently number almost 11 million globally (2011) and have collective wealth in excess of $42 trillion. We argue that as a result of our discipline's typical, and not unjustifiable, focus on the poor and middle class, and our neglect of the super‐rich, geographers may both be overlooking potentially valuable insights to the institutions, practices, and cultural values of our society and gaining only a partial view of global capitalism. We point to prospectively useful work in areas that embrace relationships between the super‐rich, place, and mobility; links between wealth and (geo)politics; new philanthropy; and the social and environmental consequences of ‘luxury fever’. We also speculate as to some of the reasons for geographers’ apparent reluctance to engage …