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To address Generation Z’s role in the emerging workforce, this paper aims to examine Chinese Generation Z’s subjective well-being (SWB) during their internship in the hospitality and tourism industry through the lens of Chinese cultural values. It explores the extent to which Gen Zs identify with Chinese cultural values and the influences of Chinese cultural values on intern students’ SWB which, in turn, predicts their future job intentions in this industry.

This paper proposes a normative model to contextualize the multi-dimensional interactions between Chinese cultural values, intern students’ SWB, and their future job intentions in the hospitality and tourism industry. A survey as the main data collection method was used with 400 respondents in Macau, China in testing hypotheses and analyzing the direct and indirect effects of these interactions.

The paper provides …