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This article illustrates the mode of thinking about affect that practice theory offers qualitative research in psychology. A focus on affective practice draws attention to the entanglement of embodied states with meaning making, to the role of routine and habit, and to the formation of new and creative affective-discursive patterns. Crucially, affective practice highlights human activity and negotiation, intertwining the subjective and the social organisation of affect. To exemplify these points, we draw on a research project on affect and national commemoration in Aotearoa New Zealand, specifically on research on participant engagements with Anzac Day. We elaborate three case studies investigating some of the alternative affective practices developed by those engaged in “quiet resistance” to hegemonic emotion. We discuss the core features of affective practice these case studies illuminate. Overall, the assumed national …