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Paper and digital media, smartphone apps and travel guides for example, are commonly used together by travellers for reliable and up-to-date information. This paper examines how the a-book, an augmented travel guide with complementary multimedia could enrich travel experiences. Using a tailored app, travellers can access, play, and add their own videos, audio, weblinks and digital images to the guide. Results of 14 evaluations studies with UK travellers suggest that it advances concepts of co-creation, facilitates a new reading paradigm, consequently enriching travel performances. This paper provides an initial introductory to these emerging theoretical themes and suggests implications for future research.