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While the analysis of depression narratives has become increasingly common practice within critical mental health research, this work rarely investigates how these accounts intersect with particular social identities. The recent emergence of the ‘top girl’ identity, a new cultural slot on offer for young women, is underpinned by the rise of neoliberal and post-feminist discourses in the Western world. To explore whether this new feminine subjectivity is indeed taken up by young women and how it shapes their experience of depression, we conducted in-depth interviews with 13 young professional women in Aotearoa/New Zealand. Based on a dialogical approach to theorising and researching subjectivity, we identified repetitive inter-relations between different voices-of-the-self and the voices of depression. The most pervasive pattern in the sample consists of what we have termed demanding voices associated with the …