Authors
Dominic Abrams, Margaret Wetherell, Sandra Cochrane, Michael A Hogg, John C Turner
Publication date
1990/6
Journal
British journal of social psychology
Volume
29
Issue
2
Pages
97-119
Publisher
Blackwell Publishing Ltd
Description
We contrast two theoretical approaches to social influence, one stressing interpersonal dependence, conceptualized as normative and informational influence (Deutsch & Gerard, 1955), and the other stressing group membership, conceptualized as self‐categorization and referent informational influence (Turner, Hogg, Oakes, Reicher & Wetherell, 1987). We argue that both social comparisons to reduce uncertainty and the existence of normative pressure to comply depend on perceiving the source of influence as belonging to one's own category. This study tested these two approaches using three influence paradigms. First we demonstrate that, in Sherif's (1936) autokinetic effect paradigm, the impact of confederates on the formation of a norm decreases as their membership of a different category is made more salient to subjects. Second, in the Asch (1956) conformity paradigm, surveillance effectively exerts …
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Scholar articles
D Abrams, M Wetherell, S Cochrane, MA Hogg… - British journal of social psychology, 1990
D Abrams, M Wetherell, S Cochrane, MA Hogg… - British Journal of Social Psychology, 1990