Authors
Mark AAM Leenders, Joyce van Telgen, Gerda Gemser, Richard Van der Wurff
Publication date
2005/12/1
Journal
International Journal on Media Management
Volume
7
Issue
3-4
Pages
148-157
Publisher
Lawrence Erlbaum Associates, Inc.
Description
Nowadays, music festivals are very important for generating revenue streams in the music industry. However, studies on what makes music festivals a success are scant. In this article, a conceptual model to explain the success of music festivals is introduced and tested. Such a model seems pressing now that competition in the music festival industry is increasing. Our conceptual model includes variables that are under the control of music festival organizers, namely format and content characteristics. The content features include scope of the audience, lineup, age, and having a theme or message. Budget, ticket price, location, and having a maximum visitor capacity make up the format features. The model is tested with data from 47 music festivals in the Netherlands. The results show that relatively newer festivals can achieve good growth in terms of visitor attendance, especially if they have a narrow scope (niche …
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Scholar articles
MAAM Leenders, J van Telgen, G Gemser… - International Journal on Media Management, 2005