Authors
Sanela Arsić, Anđelka Stojanović, Ivan Mihajlović
Publication date
2017/5/19
Journal
International May Conference on Strategic Management
Volume
17
Pages
318-336
Description
Modern companies are increasingly becoming involved in society and show a growing interest in corporate social responsibility. Social responsibility represents the obligation of management to undertake certain activities that contribute to improving the welfare of the company and whole society. The paper points to the influence of the most important dimension of the corporate social responsibility (CSR): economic, social, environmental dimensions, stakeholder and voluntariness dimension. The aim of this research is that by consolidating the current literature point out the importance of implementation of this concept in different areas of society. Since this review is starting point for further research with the purpose to develop CSR business model of successful companies, listed literature review has goal to analyze models used by other authors. The influence of the five most important dimensions of CSR was compared by analyzing content of various authors. The programs of corporate social responsibility initiate and undertake activities which are desirable for society and in accordance with social values and goals. Some of the benefits that can thus be accomplished are: creating and maintaining a positive opinion on the company; strengthening the relation with stakeholders; creating a better, safer and more stimulating working environment; improving the efficiency of business management; facilitating access to financing.
Total citations
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Scholar articles
S Arsić, A Stojanović, I Mihajlović - International May Conference on Strategic …, 2017