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Social media became the predominant medium for communicating, sharing updates, and monitoring other users. However, due to increasing use of social media, individuals might feel availability pressure to be online and production pressure to post content, which might result in negative consequences. The present study aims to disentangle the relationships between active social media use (private interactions), active public social media use (broadcasting), and passive social media use (monitoring) in relation to digital pressure and life satisfaction. The results of a two-wave panel survey with N = 415 late adolescents and young adults (M_age = 19.08, SD = 1.57, 58.31% female) reveal a longitudinal reciprocal relationship between active public use and production pressure. However, availability pressure positively predicts active social media use over time, suggesting increase in private interactions due to …