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Standard optimality criteria (e.g. A-, D-optimality criterion, etc.) have been commonly used for obtaining optimal designs. For a given statistical model, standard criteria assume the error variance is known at the design stage. However, in practice the error variance is estimated to make inference about the model parameters. Modified criteria are defined as a function of the standard criteria and the corresponding error degrees of freedom, which may lead to extreme optimal design. Compound criteria are defined as the function of different modified criteria and corresponding user specified weights. Standard, modified, and compound criteria based optimal designs are obtained for factorial design. Robustness properties of the optimal designs are also compared.