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With the increasing sophistication of mobile computing, a growing interest has been paid to locative media that aim at providing immersive experiences. Location aware narratives are a particular kind of locative media that aim at “telling stories that unfold in real space”. This paper presents a study that aimed at assessing an underlying hypothesis of location-aware narratives: that the coupling between the physical space and the narrative will result in increased levels of immersion in the narrative. Forty-five individuals experienced a location-aware video narrative in three locations: (a) the original location that contains physical cues from the narrative world, (b) a different location that yet portrays a similar atmosphere, and (c) a location that contains neither physical cues nor a similar atmosphere. Significant differences were found in users’ experiences with the narrative in terms of immersion in the story and …