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This study presents an analysis of trust in types of media with an application to the Italian context. In particular, we focus on the role played by the ideological proximity between journalists’ and citizens’ political leanings while differentiating between traditional (press and TV) and new (internet and social networks) media. To do so, we assume, within the Hierarchy of Influences Model, that the individual level is increasingly influent in shaping news content. Then, we argue that because of the hybrid media system journalists political leaning are more apparent than ever. In such new environment, citizens have clear(er) knowledge about journalists’ main ideological leanings and that this becomes a crucial issue in affecting their attitude towards media in terms of trust, in particular the perception of citizens with respect to journalists’ honesty and fairness. The spatial theory of voting backs such assumption. To test our …