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George Y Bizer
Matching effects in persuasion: An elaboration likelihood analysis
Authors
Richard E Petty, S Christian Wheeler, G Bizer
Publication date
2000
Journal
Why we evaluate: Functions of attitudes
Pages
133-162
Total citations
Cited by 56
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Scholar articles
Matching effects in persuasion: An elaboration likelihood analysis
RE Petty, SC Wheeler, G Bizer - Why we evaluate: Functions of attitudes, 2000
Cited by 56
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