Authors
Paul A Argenti
Publication date
2006/7
Journal
Journal of business and technical communication
Volume
20
Issue
3
Pages
357-370
Publisher
Sage Publications
Description
This commentary serves as a sequel to and an update of the author's earlier article “Corporate Communication as a Discipline: Toward a Definition.” In addition to presenting new information about the field of corporate communication, the author discusses the particular effect that technology has had on the field as both a function in business and a discipline within the academy. He focuses specifically on the challenges and opportunities that new technologies have brought to the field and explores possibilities for teaching and research.
Total citations
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Scholar articles