Authors
Paul A Argenti
Publication date
2006/7
Journal
Journal of business and technical communication
Volume
20
Issue
3
Pages
357-370
Publisher
Sage Publications
Description
This commentary serves as a sequel to and an update of the author's earlier article “Corporate Communication as a Discipline: Toward a Definition.” In addition to presenting new information about the field of corporate communication, the author discusses the particular effect that technology has had on the field as both a function in business and a discipline within the academy. He focuses specifically on the challenges and opportunities that new technologies have brought to the field and explores possibilities for teaching and research.
Total citations
Scholar articles
PA Argenti - Journal of business and technical communication, 2006