Authors
Theoni Paschou, Mario Rapaccini, Federico Adrodegari, Nicola Saccani
Publication date
2020/8/1
Source
Industrial Marketing Management
Volume
89
Pages
278-292
Publisher
Elsevier
Description
This paper addresses how servitization is facilitated by the adoption of digital technologies and presents a review of the literature on this subject. The paper aims to characterise the phenomenon of ‘digital servitization’ by examining how the literature describes the convergence between servitization and digital technologies as well as to identify areas for future research developments. The systematic review of the available scientific literature revealed limited but rapidly growing coverage of the phenomenon by scientific studies, which have mainly focused on the role of a few digital technologies (above all, the Internet of Things), studied in isolation. The research has mainly adopted an empirical, case-based methodological approach, mostly investigating the industrial equipment, automotive, and IT industries and focusing on the role of digital technologies for the implementation of intermediate and advanced services …
Total citations
20202021202220232024117811715492
Scholar articles
T Paschou, M Rapaccini, F Adrodegari, N Saccani - Industrial Marketing Management, 2020