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We study the determinants of voluntary Internet financial reporting (e-disclosure) by local public administrations. We present hypotheses regarding the relationship between e-disclosure and city size, the issuing of municipal bonds, financial features, Internet visibility, the level of e-government, and diverse political aspects. We also examine the influence of external factors, such as citizens' income level, their educational level, and their sociopolitical commitment. The hypotheses were empirically tested, using a sample of ninety-two Spanish local public administrations. The data support the hypotheses, with different levels of robustness, and show that size, political will, and citizens' income level all affect e-disclosure.