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This study investigates resident perceptions of tourism impacts on a Turkish town in absolute and relative terms and draws implications for marketing and destination management from the results. Personal interviews were conducted with household heads and results compared with Fijian and American case studies. Comparative figures suggest that the Turkish residents were generally less supportive of the tourism industry and had fewer positive perceptions of its impacts when compared to the other two cases. It is suggested that a participatory model be implemented to integrate tourism into the local development in the Turkish town.