Authors
Andria Christodoulou, Pinelopi Konstantinou, Zinonas Antoniou, Zsofia Boda, Michalis Iasonides, Maria Kyprianidou, Louise McHugh, Michalis P Michaelides, Maria Karekla, Angelos P Kassianos
Publication date
2022/1/1
Journal
Health Psychology Bulletin
Volume
6
Description
Increasing vaccination hesitancy that burdens global health and safety can be attributed to multiple reasons. Individuals’ social environment seems to be the catalyst for vaccination hesitancy perpetuation, thus it is important to examine the influence of different social network mechanisms in vaccination attitudes’ contagion. The proposed pilot experiment will examine the social contagion of childhood vaccination attitudes within a parental community using social network interventions. By identifying centrally-located people or groups of like-minded individuals from a parents’ community, we will examine whether the position of a person within a social group can have a greater impact in spreading positive vaccination messages to other community members. Parents will be recruited from social media and will be randomly assigned into three groups. Firstly, each group will participate in an online game to map their …